Once upon a time, when we needed a service provider to come in and save the day, our first thought was to search the Yellow Pages and classifieds in the local newspaper. We acknowledged that just like us, service people didn’t have the ability to arrive instantaneously, and waiting a few days to receive a return call was not out of the ordinary.
How archaic a scenario like this sounds in the tech-savvy, well-connected world that is 2015. It’s hard to remember how we survived before on-demand services existed (remember life before Uber?), and it’s no surprise that providers are hitting the ground running. Consumers are becoming increasingly time-poor, wanting jobs done yesterday, as we’re seeing the emergence of websites and apps bringing products and services to consumers at lightning speed – all from the click of a button. From Delivery Hero, an online food-ordering service delivering food from customers’ favourite restaurant and takeaways, to Backseat, a ride-sharing app that matches people needing a ride with drivers ready to carpool; there’s no doubt that Australian consumers are jumping on the on-demand services bandwagon with the promise of speedy, affordable services at their door, when it suits them.
Like any new industry launching in the marketplace, service providers are susceptible to the criticism of customers that could be concerned with the fact that for most services to be completed, providers need to enter a client’s home. For many of us, the idea of a complete stranger in our home, often when we’re working or running errands is worrying, but how has the rise in on-demand services changed Australia?
The abundance of service providers hitting our shores has certainly changed the way we manage our lives, enabling consumers to organise an array of tasks to be completed at their convenience, and providing an avenue for people to access qualified, background-checked and insured service providers with ease.
Article written by ‘Ellie Duniam’ for Super Heroes Australia.